Logic or emotion; Which makes more rain?

Had a meeting with a Gold Member at breakfast.  Discussed a very exciting new concept he's pioneering that I think will be a big trend in years to come.  Can't reveal all the details (yet) but a point that came up in the conversation was that our clients often buy based on an emotional "hook" not generally based on logic.  And in fact the hook doesn't always even have to be completely logical to be effective.  Think about that next time you're designing a brochure, a business card or the message for your firm's website.

Client Service Insight – New Blog Worth Checking Out

Leo Bottary has spent 25 years in the PR business both on the agency and client sides.  He’s passionate about client service.  His blog is not dedicated exclusively to law firm client service, but that’s a big part of what I like about it.  The more our industry looks outward instead of inward for new ideas, the better.

Visit his site at http://clientserviceinsights.blogspot.com/