I’ve been on this soap box before: Google Alerts is a GREAT tool for marketing your law firm. It’s especially a great tool because of the way it so levels the playing field with larger law firms. I mean all you have to do is enter in key words that are relevant to your CLIENTS and voila – you have a never-ending stream of relevant excuses to get and keep your name out there in front of them. And instead of being irritated by your expensive and time-consuming (and lame) brochures and advertisements, your clients will actually APPRECIATE your communiques. Oh no, there I go again getting back up on that soap-box again! So I’ll shut-up now and let “Mr Google Alerts” take over for me with this great article.
So far I know of fewer than half-a-dozen law schools that even offer law practice management as even an elective and I taught at one of them. If your law school offered a course on the subject please leave a comment below to let me know the name of the school, year you graduated and any lasting impressions that course (those courses?) left on you.
4 Easy Steps ANY Lawyer Can Use To Turn Prospective Clients Into Cash
Flow Every Single Time… Even If The Thought Of ‘Selling’ Makes You
Sick! Click HERE to learn more & register today because I don’t want to have to add more telephone lines tomorrow.
I really am a great tipper! In fact I'm a really great customer or client for anyone to have, not just because I'm a very loyal person to begin with but also because once I get into a routine I am comfortable with I tend to stick with it for a long, long time.
I used to get my hair cut by the same person in Ft. Lauderdale for nearly 6 years, 4 of which I actually lived 500 miles away in Tallahassee! I also go out of my way to refer business to people and companies I like and I'm always quicker to share a kind word or a compliment with someone's supervisor or about someone's business than I am to criticize.
But there are just so many colossal customer service screw-ups all around me that I can't pass-up the opportunity to share them with you so that you can learn from and avoid these kinds of law firm client service mistakes in your own small law practice. These business owners are literally watching tens or hundreds of thousands of dollars walk out their doors every year. But not you. Not after you see this.
SO PLEASE EMPOWER YOUR STAFF TO KEEP MY BUSINESS BECAUSE I WANT TO GIVE YOU MY MONEY!
p.s. I also had a very bad banking experience with Chase today but it was saved by a wonderful bank manager whose supervisor is receiving a letter commending his performance. This time Chase closed one of my accounts because someone wrote a check to ME that bounced. Yes, you read that right. I was the victim so Chase closed my account and sent me a letter which arrived today, the day before the account was to be closed.
