Welcome! You have found “The Place” for attorneys who practice in small law firms. And for solo lawyers who are seeking fast and dramatic growth with greater control over our legal careers; more profits from our law firms and ultimately, greater professional satisfaction in our lives. So put-away your wallet. There’s nothing to buy here.

Instead, just take a deep breath and relax. Read what this is all about. If you like what you learn pick up some Free Samples to get a taste of what it could be like for you if you were to join us. And then, if you like what you learn, at the end of this letter I’ll tell you how you can submit an application.

You see, just like you have to be sure we’re the right Group for you, I have to be comfortable that you’re going to be a good fit for us too. Because this is a special place. Where truly smart, progressive and aggressive law firm entrepreneurs who share a sincere desire to make a lot of money and have alot of fun at the practice of law (with no apologies for loving what we are doing) ‘gather’ to learn from the best. Where we exchange and share timely information in a safe environment of like-minded and creative law practice management pro’s & law firm marketing mavericks. About what’s working today in the “real-world” of running a highly profitable small law firm. And in such a way that it does not run you!

Here’s The Problem: Forget about the debate over whether the practice of law is a “profession” or a “business”. The real answer is that it’s both. The practice is a profession but you need a business to make a living at it. And if you are ever going to earn a lot of money from your own law firm and actually have fun at the practice of law with consistent and predictable cash-flow, clients and work you enjoy, a staff who play by your rules cheerfully, and still get home-in-time to tuck your kids in at night, spend some quality time with your significant-other and actually have a life. . . then there are certain law firm management business skills you simply need to master. And stay up to date on.

Here’s The Solution: Join a Lawyer Coaching, Mastermind & Advisory Group.

• If you want to add tens-of-thousands of dollars to your small law firm’s bottom line.
• If you want to take off four or more weeks next year and actually enjoy it
• If you want to create a law firm and a lifestyle that supports your efforts to be the best lawyer you can be. . . you know the kind of law firm you always dreamed about owning.
• If you want to put an end to the frustrations, worries, loneliness, and uncertainties that a small law firm can create for the lawyer whose name is on the door;
• If you want to get answers, encouragement, inspiration and advice not only from from a creditable and believable law firm management expert whose ideas and advice will actually make sense to you because I’ve been there & done that with hundreds of other solos and owners of small law firms but also get feedback, input and ideas from a group of your peers who you don’t compete with. . .

If your answers to all of these questions is “Yes” (and why wouldn’t they be) then keep reading;

My name is RJon Robins. I am a Member of The Florida Bar (Bar No. 126-713). I have been a solo practitioner. I have been a Law Practice Management Advisor with The Florida Bar’s world-famous Law Office Management Assistance Service (LOMAS).

And part of the reason I’m such a happy lawyer is because I’ve had the opportunity to help literally thousands of my fellow attorneys (and hundreds of professional legal administrators too) with virtually every kind of law firm marketing and law practice management challenge and opportunity I could have ever imagined when I started on this wild ride! So I can say with a high degree of authority that:

HAVING A SUCCESSFUL & STABLE LAW FIRM REQUIRES YOU TO HAVE A LIFE FIRST, NOT THE OTHER WAY AROUND.

A lawyer once asked me if she was going to learn “marketing” or “management” skills in my programs. My answer to her was: “Both! – Neither!” Let me explain. . .

I’ve helped lawyers grow firms in dozens of different practice areas. I’ve grown all kinds of niches within those practice areas. And I’ve come to the inescapable conclusion that good law firm marketing and good law firm management go-together and cannot be artificially separated, notwithstanding our analytic predilections as lawyers to want to do so.

But The MAIN Thing The Lawyer Learned, Who Asked Me That Question, and that you will learn too, if you decide it’s is a message you are ready to hear is. . .How To Have A Life!

You see, what I REALLY teach lawyers is that our law firms are supposed to exist to serve OUR needs, not the other way around!

All the best law firm marketing skills, management systems, sample policies, procedures, client service advice, etc., is pretty much useless as far as I am concerned, unless you are going to use those tools in pursuit of your Financial, Personal and Professional Goals. By their nature the three form a unity. Any law firm, or legal career, being run in pursuit of less than all three will inevitably, in my experience, fail to make its owner(s) happy in the long-run.

But, “Happy” Gets A Bad Rap. . .

Tell most other lawyers in your market that the only reason you went to work today is to be HAPPY, and they will look at you like you are crazy. And that’s a sad thing. . . For Them!

You see, for a rational person, happiness is not about a momentary pleasant sensation, with no regard for long-term consequences. Instead, happiness comes from the pursuit and achievement of our goals, rooted in our core values.

So the successful lawyer is happy to go to work because he or she learns how to find the connection between the work itself and his or her core values. That’s why one lawyer who goes into a given practice area just to make a buck, will never earn as much as another who went into that same practice area because there is some aspect of the work that feeds his or her values.

That’s also why the second lawyer stands a much better chance of being happy. . . and why his or her happiness will so often be misinterpreted by the first, as being the result of making a lot of money. In fact, the opposite is actually true.

But try telling that to an unhappy lawyer who is too busy worrying about where the next case is going to come from, and half-hoping it never does because the business is already far-enough out-of-control without any more work to do! They just don’t get it.

Unfortunately most lawyers have never learned the skills required to make a law firm run like a business so it serves their needs. Nor how to make it rain to attract the kinds of clients they want to be working for, and do the kind of work that serves their core values. So all this business about your law firm making a lot of money as a consequence of your law firm making you happy, all seems like some kind of magic formula, reserved for only the chosen few.

But it’s not magic. And it’s not even that hard to do. And, if anyone had bothered to teach you these skills, you’d be able to do it too. Here’s what I mean. . .

Happiness & Cash Flow
vs.
The Ethical Practice of Law

It surprises many of the lawyers I have worked with over the years, when I tell them that being a solo practitioner, or in a small firm with five or fewer attorneys, we are actually in the vast majority of lawyers in this country. I know it can feel like you’re all alone out there though. After all, who does a solo lawyer have to bounce marketing & management ideas off of? Who do you celebrate your law practice marketing successes with? Or conduct a post-mortem with on the great ideas that didn’t work out?

You can’t discuss any of this with your staff. They’ll just ask for a raise when you report your success.

You can’t discuss most of this with your competitors. They’ll just take what you say and use it against you.

You can’t share this with your family. Unless they’ve practiced law in a small law firm the way you do they can’t truly understand.

And even if you could find some attorneys to share your thoughts & ideas with, chances are they wouldn’t “get it” anyway because you see most law schools get their largest endowments from big law firms. So they prepare law students for how to be cogs in the big law firm machine, not how to be owners of their own successful small law firm businesses.

Part of that preparation is a sometimes-subtle message that you’re supposed to graduate from law school and “pay your dues”. Because that’s what the managing partners of most big law firms want their cogs to do. For lawyers who make an informed-choice to sacrifice ten or more years of their lives in hopes of finally getting a chance at the controls of the machine, instead of just being one of the cogs, that’s probably pretty good advice for them. But what about the rest of us?

As a Law Practice Management Advisor, I’ve had the unique opportunity to work with thousands of lawyers from small firms, to help them with virtually every aspect of marketing and managing their law firm businesses.

And what I discovered over, and over, and over again is that yes, in fact, most lawyers DO have a big hole in our education when it comes to the practical realities of law firm marketing and even worse when it comes to law office management.

But the bigger problem, I eventually realized which prevented so many otherwise-capable and intelligent lawyers from taking the tools I gave them and using those tools to make big improvements in terms of revenues and personal and professional satisfaction, was that they were not-yet ready to believe that they DESERVED to be happy.

Somehow a “Doctrine of Sacrifice” has snuck its way into the culture of our legal industry and has lawyers believing that sacrificing your happiness is an inherent and noble part of “serving” clients. This way of thinking turns you into the servant and clients into your masters – and adds insult to the injury by saying you should find happiness in the sacrifice! And it’s only reinforced by the sense of isolation many solo and small law firm lawyers feel because of the reasons discussed above.

GOOD NEWS: Happiness is the state of consciousness which proceeds from the pursuit of one’s values, not the mere absence of pain due to a short-term-bump in cash-flow, or a single day of victory in court on behalf of someone else’s cause.

Sadly for them, the fact of the matter is that most lawyers are not-yet-ready to let-go of this old familiar pain notwithstanding the fact that it leads to too many days spent worrying about cash flow, too many hours of self-sacrifice in the office, and service to clients and on cases that those lawyers don’t have any passion for. Instead, with the right law firm marketing and law office management skills you don’t have to choose between happiness, cash flow, or the ethical practice of law you really can have all three. And the good news for you is that by discovering this website you have finally found a group of like-minded lawyers who have each of us rejected the Doctrine of Sacrifice in our legal careers. So we support one-another in a very unique and special kind of Coaching, Mastermind & Advisory Group.

But, Are You Ready?

If you are ready to break-away from the pack, and do things a little differently than other lawyers in your market, the law firm marketing & law practice management programs, lawyer coaching groups, attorney mastermind meetings, lawyer marketing & management teleseminars and the free samples you will see throughout this site can give you the skills, explain powerful systems & techniques, and suggest proven policies and procedures that plenty of very successful lawyers are using in so many different markets across the U.S. and in practically every practice area & niche to market & manage their law firms to make it rain and ensure that their law firms are working for them, instead of the other way around.

In Napoleon Hill’s 1937 classic “Think and Grow Rich” he observed that “When a group of individual brains are coordinated and function in harmony, the increased energy created through that alliance becomes available to every individual brain in that group.” Working with a mastermind group can provide you with the connections, and social interactions that solo practitioners and lawyers who operate small law firms often lack or are missing because of the type of law firm business they operate.

Participating in a Lawyer Coaching, Mastermind & Advisory Group like ours can also dramatically shorten your learning curve by a huge margin. And these days none of us can ignore the chance to learn double the things in half the time. By connecting you’re your peers in our Gold Group who have similar challenges as your own, you tap, learn and benefit from others’ input. Plus you’ll gain the confidence to try things that you might otherwise postpone or avoid altogether because “no-one else in my market is doing that”; Which of course may be EXACTLY why you should be! Plus we have a lot of fun together and where else can you celebrate your rainmaking and management successes with a group of your peers who truly “get it”?

I’ll answer all the questions I know you probably have at this point about the particulars of our Group. But don’t reach for your wallet just yet! When the time comes you’ll be comforted to know everything comes with a 100% money-back guarantee. So you have absolutely no-risk. But for now let me suggest you just take your time, request the Free Samples, sign-up for the next Free Teleseminar and let’s get to know one-another. Because just like I am sure you want to be sure we’re the kind of group you want to work with, I want to be just as sure you are the kind of lawyer I want to work with since Members of the Group enjoy a lot of interaction with each other and with ME.

And Now, The BIG Question

On a scale of 1-10. . . I want you to think about this important question:

To What Degree Do You Believe, In Your Gut,
That As A Lawyer, You Deserve To Be Happy?

Don’t write down your answer, or anything hokey like that. Just be honest with yourself, about where your head it at.

If you scored yourself an 8 or higher, skip the next paragraph and please pick-up at “It’s Not Magic: You Can Do It Too!”

I suspect you will like what you will see. . .

 

If you gave yourself anything below an 8, click here for a list of other resources I recommend, because there are other, more important things for you to focus on . . . before you start trying to learn and implement the law firm marketing and management skills contained in any of my programs.

 

It’s Not “Magic”: You Can Do It Too!

Being a Happy Lawyer is not magic. And there is no “Happy Lawyer gene” that any of us are born with. There is however, a unique and predictable combination of the best law firm marketing & management skills, strategies, tools & techniques which I’ve learned, tested & improved-upon both in my own law practice and the practices of hundreds of lawyers who have worked closely with me, that is proven to work.

Value-For-Value: I will NEVER Waste Your Time.

Here’s EXACTLY What You’ll Get If Your Application To Join Our Group is Accepted:

• How To Double The Revenues Of Your Small Law Firm – This program is packed with more than $8,000 of real-world money-making, practice-building, confidence inspiring, lessons, tools, strategies, samples and techniques. We have sold this program to attorneys all over the World for as much as $2,995 but you’ll get your complimentary copy as a sort of “crash course” to dramatically shorten your learning curve and bring you up to speed with the rest of the group in a hurry. Click below to see an introduction to this AMAZING program for yourself. VALUE: $2,995.00

• Monthly Group Law Practice Management Coaching Call –These focus on a different law firm management topic for about an hour each month with unlimited Q&A afterward. VALUE: $247.00
• Monthly Group Law Firm Marketing Coaching Call – These calls focus on a different law firm marketing topic for about an hour each month with unlimited Q&A afterward. VALUE: $247.00
• Monthly “Open Office Hours” – These calls are “no holds-barred”. Once a month I’ll be on the bridge line without an agenda except to answer as many questions as Group Members have on any topic logically connected with the management or marketing of your law firm and what it takes to keep on being a Happy Lawyer. VALUE: $247.00
• Audio Recording CD’s Delivered To You – After each call above we’ll mail you the unedited recordings for your review, for you to share with your significant other, with your staff or just in case you have to miss a call. Just pop it in the car CD player and you’ll be caught-up. VALUE $291.00
• Weekly Performance Tracking & Law Firm Diagnostics – We will help you track the performance of your law firm on a weekly basis so you can tell way-ahead-of-time before you’re likely to run into a law firm management or law firm marketing or cash-flow problem. These measurements will motivate the shit out of you if you’re falling behind, and you’ll feel about a million times better about going to see your kids’ soccer game when these very sophisticated measurement tools show you plainly and simply that you’re on track so why not take a break & enjoy yourself? You’ll just have to give us three simple numbers each week that your book keeper should be able to easily provide. We’ll take care of the rest! VALUE: $1,000.00
• Private Members-Only Discussion Forum – Unlike some of the well-meaning but free blogs and discussion forums out there this one is monitored by me and my staff who each of us has a track record of making lawyers rich & happy. So you don’t have to worry about getting some hare-brained advice from an unknown source or from someone who might have the best of intentions but let’s face it, they probably don’t have anywhere near 15,000 hours of helping lawyers like I do. Plus you can have more confidence in the input you get from other Members of the Group because you know they have been carefully selected and “get it” like you & I do. VALUE: Priceless
• A Whole Bunch Of Samples, Templates, Tools & Anything Else I Can Think Of That I’m Always Adding To The Membership Site To Help You – Part of the reason it’s tough to put a value on the Membership Site is because it’s always growing. Not only with new tools and samples and templates developed and added by me every time I help solve another problem or seize another opportunity, but because your fellow members are not your competitors we’re all adding things on an ongoing basis. VALUE: Priceless
• Three Private Access Certificates – Use these to schedule a private 30 minute consultation with me to dig deeply into anything you don’t feel comfortable discussing in the private discussion forum or during any of the monthly Q&A sessions. Members have used these certificates to ask me to explain various concepts to their significant others’; To have in-depth strategy sessions before embarking on brand new and evolving practice areas and marketing opportunities; To do role-play for networking and sales call scenarios they’re getting stuck on; and so much more. I can’t wait to see how you use yours! Value(for all 3): $1,500.00

Keep Your Wallet In Your Pocket! Get your Free Samples first and chew on those while we review your application. Applications are reviewed on a first-come, first-served basis and require a one-on-one interview before either of us make a final decision.

So here’s what I want you to do. . .

Click HERE and complete your no-obligation application to get your space in line. At the end of the application you’ll get a link to begin receiving some of the Free Samples discussed throughout this site. And since you went the extra mile I’ll surprise you with a few extra Free Samples that will help you get a taste of what it would be like if you were to become part of our Group.

I Look Forward To Learning Of Your Success,

RJON ROBINS

p.s. If you’re ready to step-up to your full potential, my no-nonsense Law Firm Marketing & Law Practice Management skills, systems, resources, examples, samples, coaching , templates and techniques will make you happy, I GUARANTEE it! The guarantee is pretty simple:

• On Products: 100% Money-Back for a full year
• On Seminars: 100% Money Back if you tell me within 24 hours of its conclusion that you weren’t thrilled with what you took away from the experience.
• On The Coaching Group: 100% Money Back for any month you tell me before the end of the month that it wasn’t worth At Least Ten Times What You Paid for your Membership that month. And best of all, if you’re not totally thrilled and you ask for your money back for a given month I’m not even going to assume that means you don’t want to stay in the program! That’s right, I’ll even let you stay in the program and keep getting your money back as long as you keep giving me constructive criticism for why you’re not loving it. Of course I do reserve the right to kick your butt out if I start to get the idea that you’re taking advantage of my generosity!

 

 

What Others Are Saying. . . RJon Has Had Thousands Of Opportunities To Help Lawyers With Their Marketing Efforts. . .He’s The Real Deal.” - J.R. Phelps, The Florida Bar’s Law Office Management Assistance Service Founding Director (Tenure 1980-2009)

 

If your practice is disappointing and unsatisfying and you’re looking for a coach to radically transform your personal and professional life with exclusive insights that will simply and easily produce rivers of money flowing through your doors, as well as cosmic consciousness… a real guru who can be a hard-charging butt-kicker or charming cheerleader, depending on your personal needs, well, check your in-box, several smoke-merchants have probably offered you that sort of yellow brick road while you’ve been reading this! But if you’ve paid your dues and have had some success… maybe you’re doing better than you ever thought possible… then working with RJon might be for you. For the last 20 years, (after being invited to leave a large firm) my solo estate planning practice has been busy and we’re doing quite well – thank you. So who needs a coach? Well, I did. I built my practice myself, doing ‘stupid’ things no one else did, watching it grow year after year and feeling pretty pleased with myself. As it grew, I wanted help, but didn’t trust anyone. I had been getting RJon’s ‘make it rain’ emails and the free ideas made sense to me… which was pretty unusual in itself. I didn’t buy the CDs or other materials, but applied for the Gold membership immediately. After talking with RJon, I signed up because he was saying things I already knew, but making connections I hadn’t, offering insights and providing a structure that has been essential to our continued growth. I know his observations are true, because he’s echoing what I’ve already seen, but in an organized, actionable way. RJon Robins didn’t give me a million-dollar practice, I got most the way here myself. What RJon does for me, and maybe for you, is affirm your instincts with years of experience, support you with tools that help you convert good ideas to quantifiable actions, and, from time to time, come out of left field with a killer you’d never have thought of.” - — David Carrier, Attorney at Law (Solo Estate Planning Practice, Michigan)

 

 

- Diane Wanger, Collaborative Family Law, TX

 

 

- Rebecca Weinberg, Owner of a 3 Lawyer Firm, IL

 

 

“Thanks to RJon’s advice I’m consistently doing about $40,000 per month!” - Justin Weisberg, Attorney At Law Traffic Defense

 

 

“How To Make It Rain This Week has helped me with good techniques and advice that I would have never learned in law school… I’m beginning to see the results that I’d hoped for, not only more clients, but better quality clients!” - Alex Freeman, Attorney At Law – Immigration

 

 

“It really helped me grow my practice and it never made me feel like I was selling!” - Harvey Scholl, Attorney At Law Contracts and Real Estate

 

 

“Anyone who is serious about building their practice owes it to themselves to sign up!” - Catalina Guilien Attorney At Law, Admiralty/Maritime Litigation